The Aphro Beauty was born from a desire to promote African beauty products and have these products more accessible to beauty consumers. The founder of The Aphro Beauty began to use and fall in love with indigenous african beauty products shortly after a move from the UK to Nigeria. She soon found that these products she had so much fallen in love with were out of reach in certain geographic regions and not celebrated enough. By celebrating the meaningful role beauty and wellness  plays in our lives, we constantly work towards redefining how A-beauty is portrayed while making these trailblazing products available to you. 

VISION: We desire to see A Beauty products become commonplace amongst beauty consumers.